About
Springtide Strategy provides strategic, business case driven frameworks for regional development, following the “triple-helix” approach to internationalization. We develop collaborations with selected focal partners in China to achieve strategic policy and long term, pragmatic relationships at government-to-government level, in focal regions.
Springtide develops business cases and innovative operation models through consortia based on a strategic, step by step approach to build trust and willingness for long term cooperation on both sides. We act as trusted gateway to partners in the education, research and business community in identified hot spot sectors in China and the Netherlands.
In our projects, knowledge is being exchanged, tested and developed at different levels (B2B and B2G) with a mutual interest to co-create values in new business models, cross-sectoral innovation, employment and regional and international competitiveness for both China and the Netherlands.
Strong focus on leveling the playing field: We represent a strong voice of entrepreneurship in complementarity with other levels of governmental relations to form a multi-level integral “national” approach, level the playing field and safeguard collective sectoral interests such as market access, IP, contractual rights protections, trust and branding.
Tiffany S.W. Tsui
Founder & CEO
Tiffany Tsui is an international green development expert with strong focus on China. Her education background includes Harvard University and she has worked extensively in the US, China and Europe. She is currently based in the Netherlands.
Tiffany is specialized in bridging different cultures, different disciplines and sectors, research and practice. As independent researcher, she conducts strategic research and industry analysis focusing on the developments of best practices and innovative business models for green cities, metropolitan and vertical farming. She partners with Chinese and Dutch governments, academic institutes and businesses.
She was the founder of EMSI China from 2001 to 2005, the first international firm to pioneer a successful business model for LEED (which stands for Leadership in Environmental and Energy Design) certified ‘Green Buildings’ for the Chinese market. She developed an innovative and integral approach of shaping policy, leading market standards and introducing new technology and holistic building design practices. The LEED standards became the model for China’s own green building program and LEED remains the leading standard in the market.
